SEO – Search Engine Optimization is a modern internet-based technique that is used by most of the businessperson to promote their business. It plays an imperative role in business development through online marketing of the products or services. SEO is a website promotion technique, which helps to achieve the high ranking of the particular website among the search engine results. It is the process of optimizing web content such as images, keywords, text, of the website for search engines (Yahoo, Google, etc.).
As we know, a web page is a page on the internet that shows us all the useful information about a popular subject or any searching topic in an interactive or stimulating way. The best method to improve your visitors is to achieve a high ranking on the SERP’s ( search engine result page).In order to show up your web page or content in the search engine, It is required that it should be visible to search engine result pages such as Google, Yahoo, Bing, etc. If your content or web page cannot be found, then your website will not ever show up in the SERP’s.
Suppose you have designed a new website on a subject- for example, “TOURISM”. Therefore, your first step is to submit your website on different search engines such as Google, Yahoo, etc. the web page of your website (TOURISM) include the useful information, photographs, useful links to the visitors regarding tourism. Whether you have put all the information in the best way but your website may not crack the top page in search engine results because when people search for “TOURISM” your website not in the top results. Therefore, SEO (Search Engine Optimization) is the best method to rank your website at the top among the search engine results. The philosophies of search engine optimization are White Hat SEO and Black Hat SEO.
Crawling – The task crawling has done by software called Google crawler or spider. In this task, all the fetched web pages or content linked to the website. The content may be images, videos, etc.
Indexing – After crawling has done, the next task is indexing. It includes creating an index for all the web pages and keeping them into a database, so that it can be retrieved when it is required. It is the process of adding the WebPages to Google as Google will crawl your page. Once a page is indexed, it will be visible in the search engine results.
Processing – In this stage, search engine compares the ‘search strings’ with the ‘search request’ with the database-indexed page.
Ranking – After the processing, the search engine provides the best matching results, which are displaying by the browser.
In general, we can assume that the higher the website is ranked, the more search engine believes that the website is to the query. So if you want that your content or web page found by more visitors or searchers, then firstly make sure it is accessible to the crawler. You can also adjust your web pages partly or fully for search engine crawlers. Therefore, if SEO companies do this work (Search Engine Optimization) efficiently or make more reliable links, then your website gets more traffic and it can easily rank on the top results among the search engines.